A group of Michael Jackson fans has launched a campaign to boycott his tour documentary This Is It, insisting the film covers up the King of Pop's ill health in his final months.
The protesters are urging cinemagoers to avoid the film, set for release on Wednesday, insisting the Thriller star was overworked by concert promoters AEG Live as he rehearsed for his 50-date residency at London's O2 Arena.
The fans have set up a website containing testimonies from those who chatted to Jackson before his death in June, who allege he was suffering crippling back pain.
One message on the site reads, "In the weeks leading up to Michael Jackson's death, while this footage was being shot, people around him knew that he looked like he might have died. Those who stood to make a profit chose to ignore it.
"Friends and fans who had no financial interest, chose to address it and attempted to help him. AEG, the promoters for This Is It, ignored the signs, ignored the pleas, and in fact, actively covered up the truth. What you will see on that screen is part of that cover-up.
"It is our hope that many fans around the world will agree to join us and to unite one last time to do something that will shed light on the lies that are being said."
A spokesperson for Sony Pictures, which made the film, says in a statement: "We believe his fans will be grateful for the rare opportunity to see Michael's creativity in action as he prepared and rehearsed for his upcoming London concerts."